Multiculture, Our People

Colombia, through music and lyrics

On Saturday 11th February the question: “Culture is Propaganda: Is Colombia’s new wave of cultural stars changing the image of a troubled nation?” will be the topic of debate at a conference held at the Roundhouse, in Camden.

Some Latin American countries such as Mexico, Cuba and Argentina have earned themselves a place in the global cultural landscape.

Brazil, for its part, is heading down the same route, given that it will shortly be hosting the football World Cup and then in 2016 the Olympic Games.

As for Colombia, the country that represented Latin America in the literary world of the 80s with the likes of Gabriel García Márquez, in what way is it making itself visible on the international scene?

Essentially the organisers of the discussion – Colombiage – are asking the question: how does the country currently define itself through Shakira and Juanes in a moment of relative prosperity and stability? Has Colombia finally learnt how to export its culture? And what will it mean for its future?

To debate these matters, there will be two simultaneous panel discussions, connecting the Roundhouse in London with the Medellín Museum of Modern Art, which will explore the voices and messages of young people through art and the digital world. Equally, they will investigate ideas and projects which would help to change the world and society and change the way people think.

There will be rappers, live hip hop, media from war zones, digital innovations, Latin American music in the United Kingdom…

With Landa Acevedo-Scott (Founder and Artistic Director of Colombiage) as moderator, the public will have the opportunity to debate with four panellists: Óscar Guardiola Rivera, Colombian cultural writer and critic, based in London, author of What if Latin America Ruled the World?; Cristina Fuentes La Roche, Director of Hay Festival Cartagena de Indias, Colombia; Maya Jaggi, cultural journalist and critic who writes for The Guardian, The Independent, Financial Times, The Economist and Newsweek, among other publications; and Jeny Adlington, Head of Marketing at Because Records UK, who works with Manu Chao, Amadou & Mariam and Seun Kuti on the development and commercialisation of their music in the UK.

As for Landa Acevedo-Scott, the Founder of Colombiage – a Colombian festival known within the UK – she spent 3 years working as Business Development Manager at the Barbican Centre and her 10 years of experience come from both the business and the art world – the field in which she co-founded the agency Tibor Jones & Associates in 2007.

More information: and

Location: Roundhouse, Saturday 11th February.

(Translated by Ellie Swan – Email:

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