{"id":268360,"date":"2023-11-27T00:26:05","date_gmt":"2023-11-27T00:26:05","guid":{"rendered":"https:\/\/theprisma.co.uk\/?p=268360"},"modified":"2023-11-27T08:43:22","modified_gmt":"2023-11-27T08:43:22","slug":"redes-sociales-amenazan-el-periodismo","status":"publish","type":"post","link":"https:\/\/theprisma.co.uk\/es\/2023\/11\/27\/redes-sociales-amenazan-el-periodismo\/","title":{"rendered":"Redes sociales amenazan el periodismo"},"content":{"rendered":"<p><em>La grieta entre las personas \u201cinformadas\u201d y las dem\u00e1s aumenta aceleradamente. En Suiza los \u201cindigentes\u201d medi\u00e1ticos representan el 43% de la poblaci\u00f3n. Ello es sin\u00f3nimo de pobreza, escasez o sub-informaci\u00f3n con respecto al acceso y consumo de medios tradicionales (prensa escrita, radio y TV).<\/em><\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><span style=\"color: #003366;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-265435 alignright\" src=\"https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/09\/Prensa-medios-manipulacion-periodismo-tecnologia-Pixabay-6.jpg\" alt=\"\" width=\"323\" height=\"483\" srcset=\"https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/09\/Prensa-medios-manipulacion-periodismo-tecnologia-Pixabay-6.jpg 1285w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/09\/Prensa-medios-manipulacion-periodismo-tecnologia-Pixabay-6-134x200.jpg 134w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/09\/Prensa-medios-manipulacion-periodismo-tecnologia-Pixabay-6-685x1024.jpg 685w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/09\/Prensa-medios-manipulacion-periodismo-tecnologia-Pixabay-6-1028x1536.jpg 1028w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/09\/Prensa-medios-manipulacion-periodismo-tecnologia-Pixabay-6-431x644.jpg 431w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/09\/Prensa-medios-manipulacion-periodismo-tecnologia-Pixabay-6-862x1288.jpg 862w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/>\u00a0<\/strong><strong>Sergio Ferrari<\/strong><\/span><\/p>\n<p><em>\u00a0<\/em><\/p>\n<p>As\u00ed lo consigna el \u00faltimo Anuario 2023 publicado por el Centro de Investigaci\u00f3n sobre la Opini\u00f3n P\u00fablica y la Sociedad de la Universidad de Z\u00farich (F\u00d6G, en alem\u00e1n).<\/p>\n<p>Por ejemplo, los adultos j\u00f3venes de menos de 25 a\u00f1os s\u00f3lo consumen siete minutos de noticias al d\u00eda, y en sus tel\u00e9fonos celulares.<\/p>\n<p>Seg\u00fan los autores de esta investigaci\u00f3n publicada el pasado 30 de octubre, \u201cel periodismo informativo est\u00e1 perdiendo su impacto social\u201d.<\/p>\n<p>En Suiza se vota, casi sin excepci\u00f3n, cuatro veces por a\u00f1o, y la ciudadan\u00eda decide regularmente en las urnas los grandes temas de la pol\u00edtica nacional, cantonal (provincial) y municipal. Seg\u00fan Philippe Bach, redactor en jefe del cotidiano helv\u00e9tico <em>Le Courrier<\/em>, \u00a0la participaci\u00f3n electoral es del 70% entre las personas que utilizan significativamente los medios de comunicaci\u00f3n tradicionales (peri\u00f3dicos, radio y televisi\u00f3n), pero cae al 30% entre los \u201cindigentes\u201d que recurren, como m\u00e1ximo, a noticias de diversi\u00f3n, de sociedad o los denominados hechos diversos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-265305\" src=\"https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/08\/internet-redes-sociales-tecnologia-Pixabay-3.jpg\" alt=\"\" width=\"455\" height=\"304\" srcset=\"https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/08\/internet-redes-sociales-tecnologia-Pixabay-3.jpg 807w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/08\/internet-redes-sociales-tecnologia-Pixabay-3-300x200.jpg 300w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/08\/internet-redes-sociales-tecnologia-Pixabay-3-431x288.jpg 431w\" sizes=\"auto, (max-width: 455px) 100vw, 455px\" \/>La ca\u00edda de la audiencia constituye uno de los tres problemas que amenazan al periodismo a nivel global. Los otros son el bajo nivel de confianza hacia los medios y el amenazado ambiente empresarial en los medios, fundamentalmente producto de la ca\u00edda de ingresos por anuncios. As\u00ed lo analiza el Digital News Report 2023 del Instituto Reuters de Periodismo y la Universidad de Oxford<\/p>\n<p>Este informe, publicado en junio, re\u00fane datos de \u201cseis continentes y cuarenta y seis mercados\u201d. Las revelaciones m\u00e1s sorprendentes del Digital News Report 2023 tienen que ver con \u201cla naturaleza cambiante de las redes sociales\u201d, debido, en parte, por una menor participaci\u00f3n en plataformas tradicionales, como Facebook, y el auge de TikTok y otras redes basadas en video.<\/p>\n<p>Por otra parte, estos cambios se hallan fuertemente influenciados por los h\u00e1bitos de las generaciones j\u00f3venes que han crecido con las mismas redes y que en la actualidad suelen prestar m\u00e1s atenci\u00f3n a los influencers o a los \u201cfamosos\u201d que, a los periodistas convencionales, aun cuando se trate estrictamente de noticias.<\/p>\n<p>En el marco de la tem\u00e1tica de la \u201cindigencia medi\u00e1tica\u201d, aunque el Digital News Report 2023 no lo conceptualiza de esta forma, reconoce que la cantidad de gente que evita regularmente (o a veces) leer noticias permanece cerca de m\u00e1ximos hist\u00f3ricos: un 36% del total relevado.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-265307\" src=\"https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/08\/internet-redes-sociales-tecnologia-Pixabay-1.jpg\" alt=\"\" width=\"453\" height=\"303\" srcset=\"https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/08\/internet-redes-sociales-tecnologia-Pixabay-1.jpg 896w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/08\/internet-redes-sociales-tecnologia-Pixabay-1-300x200.jpg 300w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/08\/internet-redes-sociales-tecnologia-Pixabay-1-431x288.jpg 431w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/08\/internet-redes-sociales-tecnologia-Pixabay-1-862x575.jpg 862w\" sizes=\"auto, (max-width: 453px) 100vw, 453px\" \/>Y constata que este grupo se divide en dos: por una parte, quienes procuran evitar peri\u00f3dicamente todas las fuentes de noticias y, por el otro, quienes tratan de restringir espec\u00edficamente el consumo de noticias sobre ciertos temas o en determinados momentos.<\/p>\n<p>En cuanto a las fuentes noticiosas, este informe conjunto de Reuters y la Universidad de Oxford se\u00f1ala que solo una quinta parte (22%) de los encuestados prefiere comenzar sus recorridos informativos con un sitio web o una aplicaci\u00f3n noticiosa, lo cual supone un descenso de 10 puntos porcentuales desde 2018. Y subraya que, en todas partes, la juventud prefiere acceder a las noticias a trav\u00e9s de canales diferentes, como redes, motores de b\u00fasquedas o agregadores m\u00f3viles.<\/p>\n<p>El informemuestra como tendencia que Facebook, a pesar de haber perdido usuarios, se sostiene como una de las redes m\u00e1s utilizadas, pero que su influencia sobre el periodismo disminuye a medida que aleja su foco de las noticias. Adem\u00e1s se enfrenta con nuevos retos de plataformas establecidas, como YouTube, y otras din\u00e1micas y enfocadas principalmente en la juventud, como TikTok. Esta \u00faltima, red de propiedad china, llega al 44% de las personas de 18 a 24 a\u00f1os en todos los mercados y representa el 20% de la fuente de informaci\u00f3n. Su crecimiento m\u00e1s r\u00e1pido se registra en zonas de Asia-Pac\u00edfico, \u00c1frica y Am\u00e9rica Latina.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-263590\" src=\"https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/07\/intrnet-redes-medios-tenologia-Pixabay.jpg\" alt=\"\" width=\"452\" height=\"301\" srcset=\"https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/07\/intrnet-redes-medios-tenologia-Pixabay.jpg 960w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/07\/intrnet-redes-medios-tenologia-Pixabay-300x200.jpg 300w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/07\/intrnet-redes-medios-tenologia-Pixabay-431x287.jpg 431w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/07\/intrnet-redes-medios-tenologia-Pixabay-862x575.jpg 862w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/>En cuanto a las noticias, espec\u00edficamente, las audiencias de plataformas como TikTok, Instagram y Snapchat reconocen nutrirse m\u00e1s de influencers, \u201cfamosos\u201d y personalidades de las redes sociales que de periodistas convencionales.<\/p>\n<p>En Facebook y X (Twitter) los medios y reporteros mantienen todav\u00eda un lugar importante. PL<\/p>\n<p><span style=\"color: #003366;\"><span style=\"color: #003366;\"><em>(Fotos: Pixabay)<\/em><\/span><\/span><\/p>\n<div class=\"twttr_buttons\"><div class=\"twttr_twitter\">\n\t\t\t\t\t<a href=\"http:\/\/twitter.com\/share?text=Redes+sociales+amenazan+el+periodismo\" class=\"twitter-share-button\" data-via=\"\" data-hashtags=\"\"  data-size=\"default\" data-url=\"https:\/\/theprisma.co.uk\/es\/2023\/11\/27\/redes-sociales-amenazan-el-periodismo\/\" data-dnt=\"true\" data-related=\"\" target=\"_blank\">Tweet<\/a>\n\t\t\t\t<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>La grieta entre las personas \u201cinformadas\u201d y las dem\u00e1s aumenta aceleradamente. En Suiza los \u201cindigentes\u201d medi\u00e1ticos representan el 43% de la poblaci\u00f3n. Ello es sin\u00f3nimo de pobreza, escasez o sub-informaci\u00f3n con respecto al acceso y consumo de medios tradicionales (prensa escrita, radio y TV). \u00a0 \u00a0Sergio Ferrari \u00a0 As\u00ed lo [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":265306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,11,15],"tags":[],"class_list":["post-268360","post","type-post","status-publish","format-standard","has-post-thumbnail","category-globo","category-mundo","category-reino-unido"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Redes sociales amenazan el periodismo - ThePrisma.co.uk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theprisma.co.uk\/es\/2023\/11\/27\/redes-sociales-amenazan-el-periodismo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redes sociales amenazan el periodismo\" \/>\n<meta property=\"og:description\" content=\"La grieta entre las personas \u201cinformadas\u201d y las dem\u00e1s aumenta aceleradamente. 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