{"id":287179,"date":"2025-08-18T00:25:20","date_gmt":"2025-08-17T23:25:20","guid":{"rendered":"https:\/\/theprisma.co.uk\/?p=287179"},"modified":"2025-08-17T06:06:49","modified_gmt":"2025-08-17T05:06:49","slug":"por-que-siempre-estamos-comprando-cosas","status":"publish","type":"post","link":"https:\/\/theprisma.co.uk\/es\/2025\/08\/18\/por-que-siempre-estamos-comprando-cosas\/","title":{"rendered":"\u00bfPor qu\u00e9 siempre estamos comprando cosas?"},"content":{"rendered":"<p><em>El autor de \u201cPure excess: Capitalism and the commodity\u201d (Puro exceso: el capitalismo y la mercanc\u00eda) no se anda con rodeos. Al igual que en su anterior obra <\/em><a href=\"https:\/\/theprisma.co.uk\/es\/2024\/09\/23\/la-busqueda-desesperada-de-la-identidad-propia\/\"><em>\u201cEmbracing alienation<\/em><\/a><em>\u201d<\/em><em> (Abrazar la alienaci\u00f3n), Todd McGowan desentra\u00f1a y desarrolla las ideas de pensadores de peso, y las explica con ligereza sin sacrificar su profundidad.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #003366;\"><strong><em><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-287182 alignright\" src=\"https:\/\/theprisma.co.uk\/wp-content\/uploads\/2025\/08\/Pure-Excess-front-cover.jpg\" alt=\"\" width=\"301\" height=\"466\" srcset=\"https:\/\/theprisma.co.uk\/wp-content\/uploads\/2025\/08\/Pure-Excess-front-cover.jpg 301w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2025\/08\/Pure-Excess-front-cover-129x200.jpg 129w\" sizes=\"auto, (max-width: 301px) 100vw, 301px\" \/><\/em>Sean Sheehan<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>La mercanc\u00eda, algo que se compra o se vende por diversas razones, parece un concepto bastante obvio de entender, pero Marx escribi\u00f3, en el primer cap\u00edtulo de El capital, que cuando se analiza \u00abes muy intrincada, llena de sutilezas metaf\u00edsicas y peculiaridades teol\u00f3gicas\u00bb. Inspirado por esta idea, McGowan la desarrolla en compa\u00f1\u00eda de ideas psicoanal\u00edticas y ofrece algunas reflexiones sinceras y convincentes sobre por qu\u00e9 comprar cosas constantemente es malo para nuestra salud mental, f\u00edsica y pol\u00edtica.<\/p>\n<p>El contenido de una mercanc\u00eda, la cosa en s\u00ed misma, no debe confundirse con su forma, que es la promesa de plenitud, el llenar la carencia en el coraz\u00f3n de nuestro ser. Para el sistema econ\u00f3mico del capitalismo, la plenitud significa sobreproducci\u00f3n, ir m\u00e1s all\u00e1 de lo necesario para nosotros o para el propio sistema. El resultado es una infecci\u00f3n en nuestras mentes que busca el exceso puro, la acumulaci\u00f3n ilimitada. La satisfacci\u00f3n depende, en \u00faltima instancia, de no tenerlo todo.<\/p>\n<p>El concepto marxista de fetichismo de las mercanc\u00edas oculta las relaciones desiguales entre las personas. Trabajamos para producir mercanc\u00edas, pero los beneficios excedentes no se reparten y esto se oculta cuando la mercanc\u00eda se convierte en un fetiche y se venera como un objeto con una cualidad inmaterial.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-287187 alignright\" src=\"https:\/\/theprisma.co.uk\/wp-content\/uploads\/2025\/08\/Captalismo-dinero-rico-Pixabay-e1755406345505.jpg\" alt=\"\" width=\"300\" height=\"440\" \/> En cierto modo, sabemos que se trata de un pensamiento m\u00e1gico, pero en nuestro comportamiento actuamos de otra manera.<\/p>\n<p>Los anuncios de coches nos transportan a un mundo fant\u00e1stico de carreteras abiertas y buena vida gracias a los gadgets del veh\u00edculo, siempre mejorados. La gente cae f\u00e1cilmente en esta trampa debido a lo que Freud denomin\u00f3 \u00abnegaci\u00f3n fetichista\u00bb, es decir, la negaci\u00f3n de la carencia mediante la creencia en algo o alguien que no est\u00e1 sujeto a la p\u00e9rdida de integridad. Ya sea el pr\u00f3ximo modelo de iPhone que salga al mercado o cualquier otra cosa, lo que se borrar\u00e1 es el trabajo de quienes lo producen.<\/p>\n<p>El producto se vuelve sublime cuando muestra alguna parte de s\u00ed mismo que no tiene ninguna utilidad, como una marca prestigiosa. La religi\u00f3n se beneficia apelando a lo que el capitalismo no puede ofrecer, no la perspectiva de la vida eterna \u2014 \u00bfqui\u00e9n quiere eso realmente? \u2014, sino el disfrute de una actividad in\u00fatil, como ir a la iglesia o rezar: \u00abLa evidencia de que Dios no existe se suma al disfrute que acompa\u00f1a al acto de fe\u00bb y, para McGowan, esto crea un exceso.<\/p>\n<p>El libro de McGowan destaca por sus ejemplos, como la pel\u00edcula de 2019 <em>\u201cUs\u201d<\/em> y la de 1993 <em>\u201cEl piano\u201d<\/em>, o la forma en que el coleccionista, que busca otro art\u00edculo por el simple hecho de completar la colecci\u00f3n, no act\u00faa como un capitalista o un consumidor.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-253958\" src=\"https:\/\/theprisma.co.uk\/wp-content\/uploads\/2022\/08\/Stock-market-rico-dinero-finanza-economia-Pixabay.jpg\" alt=\"\" width=\"436\" height=\"255\" srcset=\"https:\/\/theprisma.co.uk\/wp-content\/uploads\/2022\/08\/Stock-market-rico-dinero-finanza-economia-Pixabay.jpg 1013w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2022\/08\/Stock-market-rico-dinero-finanza-economia-Pixabay-300x176.jpg 300w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2022\/08\/Stock-market-rico-dinero-finanza-economia-Pixabay-94x55.jpg 94w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2022\/08\/Stock-market-rico-dinero-finanza-economia-Pixabay-650x381.jpg 650w\" sizes=\"auto, (max-width: 436px) 100vw, 436px\" \/>El arte (no el arte mercantilizado del mercado del arte) es capaz de resistirse a la forma mercantil, y esto se ilustra a trav\u00e9s de las novelas de Virginia Woolf, que abren al lector a \u00abuna l\u00f3gica que se opone a la de la acumulaci\u00f3n constante\u00bb, una l\u00f3gica que est\u00e1 al alcance de todos.<\/p>\n<p><em>\u201cPure excess: Capitalism and the commodity\u201d,<\/em> de Todd McGowan, est\u00e1 publicado por <a href=\"https:\/\/cup.columbia.edu\/book\/pure-excess\/9780231217590\/\">Columbia University Press<\/a>.<\/p>\n<p><span style=\"color: #003366;\"><strong>\u00a0(Traducido por Camila M\u00e1rquez)<\/strong> \u2013 <em>Fotos: Pixabay<\/em><\/span><\/p>\n<div class=\"twttr_buttons\"><div class=\"twttr_twitter\">\n\t\t\t\t\t<a href=\"http:\/\/twitter.com\/share?text=%C2%BFPor+qu%C3%A9+siempre+estamos+comprando+cosas%3F\" class=\"twitter-share-button\" data-via=\"\" data-hashtags=\"\"  data-size=\"default\" data-url=\"https:\/\/theprisma.co.uk\/es\/2025\/08\/18\/por-que-siempre-estamos-comprando-cosas\/\" data-dnt=\"true\" data-related=\"\" target=\"_blank\">Tweet<\/a>\n\t\t\t\t<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>El autor de \u201cPure excess: Capitalism and the commodity\u201d (Puro exceso: el capitalismo y la mercanc\u00eda) no se anda con rodeos. Al igual que en su anterior obra \u201cEmbracing alienation\u201d (Abrazar la alienaci\u00f3n), Todd McGowan desentra\u00f1a y desarrolla las ideas de pensadores de peso, y las explica con ligereza sin [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":253957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,14,7,26],"tags":[],"class_list":["post-287179","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cultura","category-en-foco","category-opinion","category-paginas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 siempre estamos comprando cosas? - ThePrisma.co.uk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theprisma.co.uk\/2025\/08\/18\/why-are-we-always-buying-stuff\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 siempre estamos comprando cosas?\" \/>\n<meta property=\"og:description\" content=\"El autor de \u201cPure excess: Capitalism and the commodity\u201d (Puro exceso: el capitalismo y la mercanc\u00eda) no se anda con rodeos. Al igual que en su anterior obra \u201cEmbracing alienation\u201d (Abrazar la alienaci\u00f3n), Todd McGowan desentra\u00f1a y desarrolla las ideas de pensadores de peso, y las explica con ligereza sin sacrificar su profundidad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theprisma.co.uk\/2025\/08\/18\/why-are-we-always-buying-stuff\/\" \/>\n<meta property=\"og:site_name\" content=\"ThePrisma.co.uk\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ThePrismaTheMulticulturalNewspaper\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-17T23:25:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theprisma.co.uk\/wp-content\/uploads\/2022\/10\/dinero-paraguas-seguridad-oscurida-dinero-capital-Pixabay.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"461\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ThePrisma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@The_Prisma\" \/>\n<meta name=\"twitter:site\" content=\"@The_Prisma\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ThePrisma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/theprisma.co.uk\\\/2025\\\/08\\\/18\\\/why-are-we-always-buying-stuff\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/theprisma.co.uk\\\/2025\\\/08\\\/18\\\/why-are-we-always-buying-stuff\\\/\"},\"author\":{\"name\":\"ThePrisma\",\"@id\":\"https:\\\/\\\/theprisma.co.uk\\\/#\\\/schema\\\/person\\\/24f5091d3dc50052d73cbea6ecd09df7\"},\"headline\":\"\u00bfPor qu\u00e9 siempre estamos comprando cosas?\",\"datePublished\":\"2025-08-17T23:25:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/theprisma.co.uk\\\/2025\\\/08\\\/18\\\/why-are-we-always-buying-stuff\\\/\"},\"wordCount\":622,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/theprisma.co.uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/theprisma.co.uk\\\/2025\\\/08\\\/18\\\/why-are-we-always-buying-stuff\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/theprisma.co.uk\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/Stock-market-rico-dinero-finanza-economia-Pixabay.jpg\",\"articleSection\":[\"Cultura\",\"En Foco\",\"Opini\u00f3n\",\"P\u00e1ginas\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/theprisma.co.uk\\\/2025\\\/08\\\/18\\\/why-are-we-always-buying-stuff\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/theprisma.co.uk\\\/2025\\\/08\\\/18\\\/why-are-we-always-buying-stuff\\\/\",\"url\":\"https:\\\/\\\/theprisma.co.uk\\\/2025\\\/08\\\/18\\\/why-are-we-always-buying-stuff\\\/\",\"name\":\"\u00bfPor qu\u00e9 siempre estamos comprando cosas? 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