{"id":296063,"date":"2026-10-19T00:27:41","date_gmt":"2026-10-18T23:27:41","guid":{"rendered":"https:\/\/theprisma.co.uk\/?p=296063"},"modified":"2026-10-17T09:00:26","modified_gmt":"2026-10-17T08:00:26","slug":"brasil-desde-las-redes-sociales-hasta-las-calles-por-lula","status":"publish","type":"post","link":"https:\/\/theprisma.co.uk\/es\/2026\/10\/19\/brasil-desde-las-redes-sociales-hasta-las-calles-por-lula\/","title":{"rendered":"Brasil: Desde las redes sociales hasta las calles por Lula"},"content":{"rendered":"<p><em>La campa\u00f1a de reelecci\u00f3n del actual mandatario de Brasil tiene un nuevo elemento, una estrategia que busca intervenir en uno de los principales desaf\u00edos de la segunda vuelta: convencer, desde lo digital, a electores indecisos, estimular la participaci\u00f3n de quienes se abstuvieron y mantener movilizados a quienes ya definieron su voto. <\/em><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_262832\" aria-describedby=\"caption-attachment-262832\" style=\"width: 479px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-262832\" src=\"https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/06\/Lula-Da-Silva.-Image-Oliver-Kornblihtt-Midia-NINJA.-Creative-Commons-License.-CC-BY-NC.jpg\" alt=\"\" width=\"479\" height=\"320\" srcset=\"https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/06\/Lula-Da-Silva.-Image-Oliver-Kornblihtt-Midia-NINJA.-Creative-Commons-License.-CC-BY-NC.jpg 1044w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/06\/Lula-Da-Silva.-Image-Oliver-Kornblihtt-Midia-NINJA.-Creative-Commons-License.-CC-BY-NC-300x200.jpg 300w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/06\/Lula-Da-Silva.-Image-Oliver-Kornblihtt-Midia-NINJA.-Creative-Commons-License.-CC-BY-NC-1024x683.jpg 1024w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/06\/Lula-Da-Silva.-Image-Oliver-Kornblihtt-Midia-NINJA.-Creative-Commons-License.-CC-BY-NC-431x287.jpg 431w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2023\/06\/Lula-Da-Silva.-Image-Oliver-Kornblihtt-Midia-NINJA.-Creative-Commons-License.-CC-BY-NC-862x575.jpg 862w\" sizes=\"auto, (max-width: 479px) 100vw, 479px\" \/><figcaption id=\"caption-attachment-262832\" class=\"wp-caption-text\">Lula Da Silva. Photo by O<a href=\"https:\/\/www.flickr.com\/photos\/midianinja\/52452706363\/in\/album-72177720303152507\/\">liver Kornblihtt M\u00eddia NINJA<\/a>. Creative <a href=\"https:\/\/creativecommons.org\/licenses\/by-nc\/2.0\/deed.en\">Commons License.<\/a><\/figcaption><\/figure>\n<p>Comunidades brasile\u00f1as de admiradores de artistas musicales trasladan hoy su capacidad de organizaci\u00f3n desde las redes sociales hasta las calles para impulsar la campa\u00f1a de reelecci\u00f3n Luiz In\u00e1cio Lula da Silva.<\/p>\n<p>La movilizaci\u00f3n surgi\u00f3 tras la primera vuelta electoral del 4 de octubre, cuando el senador Fl\u00e1vio Bolsonaro aventaj\u00f3 al mandatario con 47,03% de los votos v\u00e1lidos, frente al 45,16% del candidato del Partido de los Trabajadores (PT).<\/p>\n<p>Tal resultado abri\u00f3 una carrera contrarreloj para el jefe de Estado, que necesita ampliar su respaldo antes de la segunda vuelta del 25 de octubre y, en ese escenario, los fandoms emergieron como un actor inesperado, capaz de conectar con p\u00fablicos j\u00f3venes mediante c\u00f3digos culturales y redes de afinidad.\u00a0El t\u00e9rmino fandom -resultado de la combinaci\u00f3n de las palabras en ingl\u00e9s fan y kingdom- identifica comunidades articuladas alrededor de artistas, grupos musicales y otros referentes de la cultura popular.<\/p>\n<p>En Brasil, seguidores de Beyonc\u00e9, Anitta, Taylor Swift, BTS, BLACKPINK, Lady Gaga y otros artistas comenzaron a coordinar publicaciones favorables al mandatario del PT y as\u00ed surgi\u00f3 la iniciativa Fandoms com Lula, que utiliza etiquetas comunes, mensajes compartidos y convocatorias presenciales para extender su alcance.<\/p>\n<p>Seg\u00fan Folha de S. Paulo, la articulaci\u00f3n re\u00fane a m\u00e1s de mil fandoms y desarrolla estrategias digitales para ampliar el apoyo al candidato petista, mientras los organizadores se presentan como voluntarios independientes, sin vinculaci\u00f3n org\u00e1nica con partidos pol\u00edticos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-279415\" src=\"https:\/\/theprisma.co.uk\/wp-content\/uploads\/2024\/11\/Espionaje-internet-tecnologia-secreto-computador-Pixabay-3.jpg\" alt=\"\" width=\"491\" height=\"328\" srcset=\"https:\/\/theprisma.co.uk\/wp-content\/uploads\/2024\/11\/Espionaje-internet-tecnologia-secreto-computador-Pixabay-3.jpg 807w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2024\/11\/Espionaje-internet-tecnologia-secreto-computador-Pixabay-3-300x200.jpg 300w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2024\/11\/Espionaje-internet-tecnologia-secreto-computador-Pixabay-3-431x288.jpg 431w\" sizes=\"auto, (max-width: 491px) 100vw, 491px\" \/>En sus mensajes conjuntos, los grupos recuerdan que m\u00e1s de 33 millones de brasile\u00f1os no acudieron a las urnas en la primera ronda; por ello, ofrecen sus plataformas para divulgar informaci\u00f3n electoral y contenidos relacionados con la campa\u00f1a presidencial.<\/p>\n<p>Su estrategia tambi\u00e9n apunta a trascender las comunidades digitales y alcanzar a familiares y otros electores.<\/p>\n<p>De acuerdo con declaraciones recogidas por el portal UOL, los promotores pretenden llegar incluso a personas mayores que no votaron en la primera vuelta y conviven con j\u00f3venes participantes de los fandoms.\u00a0Su movilizaci\u00f3n lleg\u00f3 a la avenida Paulista de S\u00e3o Paulo este domingo 11 de octubre, cuando los fandoms participaron en la Marcha por la Democracia junto con movimientos estudiantiles, organizaciones sociales y colectivos ciudadanos.<\/p>\n<p>La concentraci\u00f3n, que, seg\u00fan difundi\u00f3 el PT, reuni\u00f3 a un mill\u00f3n de personas, convirti\u00f3 una iniciativa nacida en Internet en una expresi\u00f3n visible de apoyo electoral.<\/p>\n<p>Durante el acto, Lula agradeci\u00f3 p\u00fablicamente a los fandoms y aludi\u00f3 a ellos al comenzar su discurso. No s\u00e9 si empezar mi intervenci\u00f3n diciendo \u201ccompa\u00f1eros y compa\u00f1eras\u201d, o si empezar diciendo: \u201cfandoms de Brasil, gracias por su iniciativa\u201d, manifest\u00f3 el mandatario.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-292402\" src=\"https:\/\/theprisma.co.uk\/wp-content\/uploads\/2026\/05\/Redes1-sociales-internet-digital-Pixabay.jpg\" alt=\"\" width=\"488\" height=\"309\" srcset=\"https:\/\/theprisma.co.uk\/wp-content\/uploads\/2026\/05\/Redes1-sociales-internet-digital-Pixabay.jpg 1454w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2026\/05\/Redes1-sociales-internet-digital-Pixabay-300x190.jpg 300w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2026\/05\/Redes1-sociales-internet-digital-Pixabay-1024x648.jpg 1024w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2026\/05\/Redes1-sociales-internet-digital-Pixabay-431x273.jpg 431w, https:\/\/theprisma.co.uk\/wp-content\/uploads\/2026\/05\/Redes1-sociales-internet-digital-Pixabay-862x545.jpg 862w\" sizes=\"auto, (max-width: 488px) 100vw, 488px\" \/>El reconocimiento reflej\u00f3 la visibilidad alcanzada por una iniciativa surgida fuera de las estructuras tradicionales de campa\u00f1a, aunque incorporada despu\u00e9s a la estrategia de comunicaci\u00f3n del oficialismo.<\/p>\n<p>Sin embargo, el acercamiento entre estas comunidades y el Gobierno comenz\u00f3 antes de la actual disputa electoral, pues, en agosto, Lula recibi\u00f3 a representantes de grupos de admiradores en el Palacio del Planalto, durante una ceremonia vinculada con medidas para combatir la reventa abusiva de entradas y garantizar agua potable gratuita en grandes eventos.\u00a0Esas iniciativas respond\u00edan a demandas de los aficionados y abrieron un canal de di\u00e1logo con comunidades que suelen organizarse alrededor de experiencias compartidas y reivindicaciones concretas.<\/p>\n<p>La participaci\u00f3n c\u00edvica de estos colectivos tampoco es completamente nueva. En Brasil, seguidores del grupo surcoreano BTS impulsaron desde 2021 la campa\u00f1a Tira O T\u00edtulo Army, destinada a incentivar la inscripci\u00f3n electoral y promover la conciencia ciudadana.<\/p>\n<p>No obstante, convertir esa capacidad organizativa en votos constituye el principal desaf\u00edo de la iniciativa actual, cuando la presencia en las calles y el alcance de las publicaciones digitales no permiten anticipar cu\u00e1ntos electores cambiar\u00e1n su decisi\u00f3n o acudir\u00e1n a las urnas el 25 de octubre. PL<\/p>\n<p><span style=\"color: #003366;\"><em>(Fotos: Pixabay)<\/em><\/span><\/p>\n<div class=\"twttr_buttons\"><div class=\"twttr_twitter\">\n\t\t\t\t\t<a href=\"http:\/\/twitter.com\/share?text=Brasil%3A+Desde+las+redes+sociales+hasta+las+calles+por+Lula\" class=\"twitter-share-button\" data-via=\"\" data-hashtags=\"\"  data-size=\"default\" data-url=\"https:\/\/theprisma.co.uk\/es\/2026\/10\/19\/brasil-desde-las-redes-sociales-hasta-las-calles-por-lula\/\" data-dnt=\"true\" data-related=\"\" target=\"_blank\">Tweet<\/a>\n\t\t\t\t<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a de reelecci\u00f3n del actual mandatario de Brasil tiene un nuevo elemento, una estrategia que busca intervenir en uno de los principales desaf\u00edos de la segunda vuelta: convencer, desde lo digital, a electores indecisos, estimular la participaci\u00f3n de quienes se abstuvieron y mantener movilizados a quienes ya definieron su [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":262832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,12,15],"tags":[],"class_list":["post-296063","post","type-post","status-publish","format-standard","has-post-thumbnail","category-globo","category-latinoamerica","category-reino-unido"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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