Comments, In Focus, Lifestyle, Ludotheque

Videogames, a market for grown-ups

The video game trade spans all continents and where one might have thought it was only for the very young, today some specialists also appreciate it for adults and older people.


The novelty today is that they have a strong appeal to people who are not young.

The study published on the Internet points out that four decades after their appearance, Nintendo and Atari continue to innovate in order to conquer their loyal followers, who today represent the most economically active population, as their age ranges between 30 and 40 years old.

For the Mexican journalist, television host and expert Habacuc Guzmán, the two big companies mentioned are the cause of this pleasure in more than one generation, and their validity is due to understanding the need of their followers (European experts also joined the criterion).

Nintendo is the main company that continues to distribute to departmental chains and businesses. Indeed, committed to innovation, this transnational company presented its application for iOS and Android devices, as well as for servers.

Nintendo marked a generation, raised it and it has grown up and knows that it is looking for more adult entertainment, so its specialists detected that there was a niche in search of other contents and Mortal Kombat appears.

According to Guzman, Mortal Kombat was the game that first showed violence and blood, decapitations and incinerations.

At that time, in the mid-90s of the last century, video games were still seen as a toy, and suddenly it came out and raised a lot of controversy.

And although these practices emerged in the United States with Atari, small computer-derived systems gradually found a niche in the toy markets, and arrived almost as a rebound in the 1980s.

Although the industry of this type started in that part of the world, its impact actually forced the migration to Japan, where Nintendo took up the baton and presented video games as an entertainment system, not as a toy, from the very beginning.

Hence Asteroids, Pac-Man, Mario Bros, Donkey King and other simple, elementary titles that evolved over time.

However, the current state of the art in this sector is accompanied by extremely complicated designs, almost realistic graphics, varied themes, for all tastes, and demands from computers or other devices.

The popularity of such software and devices depends more on the experience than the content, argue engineers, for whom FIFA and Grand Theft Auto games are currently the most popular.

But the essence of the alert is that adults are now a potential growth market, a taste that is sure to be with them for many years to come, possibly even into old age.

(Translated by Cristina Popa – Email: Pixabay


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