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Mexico’s presidential elections: the final campaign

It will begin on March 1 and close on May 29 with political abstinence until June 2, when on that night it will be known who the new president of Mexico will be, the first woman to hold that position in the entire history of the national republic


Luis Manuel Arce Isaac


The pre-campaign – from November 20 to January 18 – was to warm up the engines, but in a rather onerous way.

The right wing spent the equivalent of $3,585,000 for its sole candidate, Xóchitl Gálvez, on trips, hotels, mobilizations, transfers of supposed sympathizers, propaganda on radio, television, newspapers and networks, gifts and other minutiae. His opponent and poll favourite, Claudia Sheinbaum, spent half of that amount. In the case of Xóchitl, it is striking that the main allies, the National Action Party (PAN), the candidate’s grassroots organization, and the Institutional Revolution Party (PRI), shared the expenses on behalf of the Front for Mexico coalition, although the former contributed 60% and its partner less than 40%.

Xóchitl is the original candidate of the National Action Party (PAN) and backed by the Institutional Revolutionary Party (PRI) and the Democratic Revolution Party (PRD), parties that abdicated to the PAN because they openly believed that uniting their former adversaries would have no options in the 2024 elections.

The lack of leadership was demonstrated in those moments in which there were more divisions and defections in the PRI, its structure deteriorated a lot and the historical, ethical and moral values that it always enjoyed, fell to the floor and it would be a titanic task to recover it.

The distribution of expenses gives an initial idea of the distribution of positions, if Xóchitl defeats Sheinbaum, although the negotiations in this regard have not concluded and everything will depend on the results of the elections in nine states for the governorships: 500 seats in the Chamber of Deputies, 128 senators, and mayors.  in particular those in Mexico City. In total, there are 20,263 popularly elected positions and that says it all: the presidency of the Republic is a part of the battle and, although it is the main front, it is not the only one, nor is it enough.

Both the opponents of the PAN and the PRI, as well as the coalition We Keep Making History led by Morena, are equally in the same position of winning the electoral spectrum in all its magnitude, in particular the qualified majority in congress and the regional assemblies. The former to survive, the pro-government to smoothly implement the Fourth Transformation.

The National Electoral Institute (INE) has already begun this inter-campaign stage in which it will have to distribute public finances for campaign expenses, disseminate the electoral platforms presented by the parties in a period that closes on February 29, during which the authorities must comply with a flawless execution schedule so that on June 2 all the mechanisms work well.

The INE is in charge of organizing the lottery to select the citizens who will make up the Boards of Directors of the 170 thousand polling stations throughout the country to which more than 97 million Mexicans will go, distribute the financing to coalitions and independent candidacies. PL

(Translated by Cristina Popa – Email: –  Photos: Pixbay

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